google crm for small business

Finding the best Google CRM for small business can be challenging, but these 13 options will get you started on the right path.

Each comes with its own benefits and pitfalls, so it’s important to make sure you know what you’re getting into before diving in headfirst.

Pay attention to features like support options, integrations with other apps, security, and more to make sure you’re investing in the right CRM for your business needs.

The first step towards choosing the best google CRM for small businesses? Have an idea of what you’re looking for.

What is Google CRM?

The term CRM stands for customer relationship management. Which is the process of managing the interactions between your business and your customers to keep them satisfied and eager to return in the future.

best google crm for small business 2023

When you install a Google CRM, it integrates with your website and allows you to track customer information in one place.

Google’s business-centric CRMs can help small businesses improve communication with their customers and facilitate collaboration among sales and service personnel.

You can use Google’s CRMs to manage your contacts, schedule meetings, and create task lists.

You’ll also be able to create reports that show you how much time each of your employees spends on various projects.

See Monday CRM

So that you can assess what needs improvement and cut back on wasted time.

What are the Best Google CRM for Small Business?

Google Cloud CRM makes it easy for businesses to integrate their existing systems with a powerful, cloud-based tool. A tool that you can access from any device at any time if you want to manage your leads, contacts, conversations, opportunities, accounts, and more.

Here is a list of the 13 best google CRM for small business and their features.

1. Streak CRM for Gmail

Streak is a one-stop dashboard that brings all your company’s data together in one place. It is one of the best google CRM for small business

You can use it to track contacts, follow up with leads, schedule meetings, and generate reports.

There are over 20+ integrations available including Gmail, Salesforce, Evernote, and Facebook Lead Ads.

Streak works on desktops, tablets, and smartphones and helps you close more deals by focusing on what’s important; your customers!


Steak makes for an exceptional CRM solution for a number of reasons.

It’s free to use, easy to learn, and fast to integrate.

Steak has one of the largest user bases of any CRM (5 million active users as of 2018) and is growing quickly.

Because it’s so user-friendly, its basic functionality can be used without much training or supervision on the part of its administrators; Which is great news for small businesses with tight budgets.


While it’s convenient to use, Steak isn’t the best option for those with large numbers of leads.

If you have a large number of leads coming in (or if your business is larger than just a few people), the free version of Streak will likely not be able to handle it all.

More advanced functionality, like email tracking and lead scoring, are only available in their higher-tiered packages.

2. Freshsales

Freshsales, is a great Salesforce integration tool for small businesses, making it easier to track and manage client details.

Billed as a CRM for sales, Freshsales is designed to bring together all of your prospects and leads into one place.

Rather than using another email application like Gmail or Outlook;

Freshsales allows you to import conversations as contact data from these sources and other platforms in order to set up your profile, and then keep it all in one central hub.

The ability to use Freshsales for google CRM allows you to give away tons of free/discounted products, using the Freshsales app!

You’ll be surprised how much additional revenue and sales you can generate with the Freshsales discount promotion tool.


Freshsales is a perfect free CRM for small businesses.

With Freshsales, you can send template-based emails to your clients using your Gmail ID or Gmail account.

Freshsales is one of the best G-suite integrations apps available in the market with 1000+ 5-star ratings on the google play store!

Freshsales helps improve the customer acquisition process for small businesses.

With Freshsales, you can create a detailed account and lead pages, which store all the information related to your customers and leads.

You can also easily set up email marketing templates based on contact activity and preferences, as well as track email click-through rates.


It doesn’t provide a free trial version of its software like other competitors in the space.

3. Salesforce

The world’s largest enterprise cloud computing company, Salesforce is a growing business with 40,000+ employees in over 30 countries.

Salesforce is best known for its CRM platform, which provides customers with useful data to help make better business decisions.

With more than $11 billion in annual revenue and 8 million users across 90% of Fortune 500 companies, Salesforce consistently ranks as one of Fortune Magazine’s World’s Most Admired Companies.

It also ranked #3 on Forbes’ list of fastest-growing companies for 2018. It is probably one of our tops recommended google CRM for small business


Salesforce is a multi-purpose CRM that manages your sales, service, marketing, and other essential business operations.

  • It offers a variety of different features for sales tracking and analysis, customer interaction management, sales territory design, and more.
  • Salesforce integrates with over 300 cloud applications from its app exchange.

If you are looking for a CRM system to assist you in managing your business processes efficiently, Salesforce is the best option for small businesses.


1. Lack of dedicated support line for Salesforce CRM and customers have to rely on blogs, user groups, etc to solve their problems.

2. Salesforce CRM requires an active internet connection for smooth functioning and runs mostly on data stored in cloud servers and doesn’t support offline usage without plugging into a network.

Also, salesforce is not available on platforms like android and IOS. But all these disadvantages are compensated by unique benefits associated with salesforce such as

4. HubSpot

Though some may consider it to be overkill, there’s no doubt that Hubspot’s suite of business tools can be helpful for any business.

The biggest draw is its fully integrated marketing toolkit with products such as landing pages, web forms, and social sharing buttons.

But its small-business CRM is still useful by itself.

  • It allows you to manage leads,
  • track email correspondence with your contacts, and
  • create sales pipelines—all in one place.

While Hubspot is a marketing tool, it’s also one of our favorite and Award-winning CRMs.

Also, Hubspot integrates with Google products like Google Analytics and Gmail to provide you with complete customer information in one place.

They even offer a free package, which may work perfectly for small businesses.

  • The platform is simple to use,
  • can sync your social media accounts
  • thereby making it easier to manage; and tracks your website traffic very well through Google Analytics integration.
  • It also works on mobile devices!


There are a few advantages of choosing hubspot Google crm:

  • It offers workflow templates automatically that integrate with google products
  • Google now shows number of recent emails received on their business profile, something all small businesses should take advantage of
  • If you’re already using other google apps like analytics and drive it would be easy to integrate hubspot into your business model.


Although CRMs can have a lot of advantages, it can be worth considering the disadvantages as well.

For example, if you want to store leads in Gmail and don’t have a Gmail account, then you won’t be able to use HubSpot’s dedicated Google integration.

You will also need to consider that when you switch from the software or other tools you’re currently using to something new, you might encounter some troubles at first.

Generally, though, it should be easy enough to get started – exactly how smoothly things go will depend entirely on what else is happening in your business!

5. OnePageCRM

OnePageCRM is the first action-focused CRM in the world. It is used by small businesses and solopreneurs in almost 80 countries. 

OnePageCRM is famous for its Action Stream. This unique feature transforms a contact database into a dynamic list where every contact resembles an item on a to-do list.

In OnePageCRM, you can add tasks and reminders next to every lead or customer and set due dates to make sure that you never miss the next follow-up.

OnePageCRM allows users to send bulk emails, create multiple email templates with attachments, and track email opens. This CRM has integrations with several Google apps, such as

  • Google Drive,
  • Google Contacts,
  • Gmail, and
  • Google Calendar.

Besides Google integrations, OnePageCRM connects with many other popular business apps.


  • Pricing. OnePageCRM is one of the most affordable CRM solutions on the market. The pricing plans are very straightforward without any add-ons or hidden fees. Besides, they offer a 21-day free trial without asking for your credit card details.
  • Simplicity. This CRM is known for its simple and clutter-free interface.
  • Integrations. It has several unique apps developed specifically for OnePageCRM users.
  • Features. It’s the only action-focused CRM in the world.
  • Personal use. OnePageCRM is one of the most popular CRMs for personal use.


  • OnePageCRM is suitable for small and medium-sized businesses but doesn’t meet all the needs of large enterprises.
  • There’s no free plan.

6. Zoho CRM

Zoho Corporation is one of those companies that have a reputation for doing everything really well.

Their Google-powered CRM provides small businesses with all of their customer relationship management needs, as well as sales and marketing tracking.

Zoho was designed to work with existing business applications like

  • Gmail and
  • Google Docs,

So if you’re already hooked into Google’s ecosystem, chances are you’ll find a lot to love about Zoho’s tools.


  • A Google CRM system from Zoho has a lot of flexibility and functionality.
  • It has tie-ins with other Google services that can be useful to small businesses.
  • Zoho offers CRM starter and CRM premium plans that are both reasonably priced.


  • It can be a little overwhelming to new users.
  • They lack a way to filter out contacts you don’t want in your system, like those who have unsubscribed from your newsletter or have written you off as spam.

See our Recommended Productivity Tool for Freelancers

7. Insightly CRM

CRMs have become a tool that businesses of all sizes rely on purposely to track their sales and marketing efforts,

  • send personalized emails,
  • follow up with customers, and
  • communicate with internal employees.

Google has proven its reputation as a kingmaker in business-to-business (B2B) and enterprise markets

So it’s no surprise that there’s a strong contender among those looking for Google CRM tools.

Insightly stands out among CRMs by providing powerful functionality at a reasonable price point.

Plus, it is highly customizable.

And while most of these features are available through Insightly’s pricing tiers, some features

Such as its automated marketing capabilities—which require an additional monthly fee.


Insightly is a robust Google CRM that can be used on a daily basis by salespeople and other employees to keep track of leads, which convert into customers.

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Most people who use Insightly say it has some great features, such as note capability and an intelligence lead scoring system.


Insightly is one of many CRMs, which means that it might not be suitable for your business.

  • It only works with one platform: Google Apps.
  • If you don’t use Gmail or have an iOS device, you can’t use Insightly.
  • It also doesn’t have as many features as some other CRMs, so you may end up paying more to integrate additional services like email marketing and accounting.

8. Agile CRM

I’ve personally used a number of CRMs over my decade-long career, and I’ve always had a love/hate relationship with them.

I once talked to someone who, at that time, was using AgileCRM—and he raved about it.

He especially loved how easy it was to use if you were already using Gmail or Google apps; his point resonated with me because our company currently uses Gmail as our corporate email provider.

AgileCRM is fairly new to the market and offers a nice combination of features that traditional CRMs lack:

  • e-mail marketing,
  • project management and
  • reporting.

Most other CRMs I’ve tried force you to buy these as third-party add-ons or as part of an expensive enterprise package.

AgileCRM does it all in one tool, which really makes it stand out.

It’s an extremely powerful tool when used correctly and can mean huge growth over time because everything gets tracked through your email.


While there are certainly multiple benefits to using a CRM system, Agile itself offers some unique advantages that other systems may not offer.

For example, if you sign up for an account with Agile CRM, you can host your data on both their servers and your own

This allows you to have more control over your data and gives you more flexibility in terms of usage;

It also means that if something happens to their server (like a power outage or unexpected downtime), your business isn’t completely at risk of losing vital customer data.


Profit-sharing plans:

The final downside of efficient hourly billing is that it may encourage sales reps to do all they can to cut time from their calls and visits with clients.

Salespeople who believe they’ll receive a bigger payout based on shorter call durations have less incentive to focus on needs-based selling or consultative service.

9. SugarCRM

With SugarCRM, you can build, organize and connect all your customer interactions and data across multiple channels in your organization.

It also has social networking capabilities that let you collaborate with your customers.

For example, if a customer requests a demo of your product or makes comments on your Facebook page, you can immediately add those items to SugarCRM so everyone on your team sees it in one place.

Overall, SugarCRM’s extensive reporting capability is second to none

And its ability to integrate with other systems makes it a good choice for mid-sized companies that need an easy-to-use platform with plenty of bells and whistles.


  • The platform is all about quick and simple implementation (within two weeks)
  • Solid support.
  • For $500/month, you get all of your phone calls answered by a live person who can help you set up a system that works perfectly for your organization.


As with all software, SugarCRM has its drawbacks.

The free version doesn’t include more than one user, so if you want to use it with a team, you’ll need to pay extra.

It also can get pricey if you decide to scale your business past a certain point and want on-premise hosting or anything beyond their most basic features.

10. Eloqua CRM

Eloqua is a great solution for organizing and building loyal relationships with your customers.

At its core, Eloqua is a google CRM tool for small businesses which allows you to interact closely with your customers through email, social media, and other channels.

Additionally, it gives you an opportunity to create personalized customer experiences across all touchpoints by way of lead nurturing campaigns.

The product also comes with pre-built integrations that allow you to connect your marketing automation efforts automatically with sales

So that leads can be moved from marketing into sales efficiently.

Plus, if you’ve ever worked with Pardot before, there’s integration between Pardot and Eloqua as well.


Eloqua’s platform is affordable, web-based, and easy to use and you are the only pay-as-you-go CRM provider.

It offers real-time analytics and competitive benchmarking reports, social media marketing integration, and extensive customer data segmentation capabilities.

It allows business owners to keep an eye on what people are saying about their brand across all channels.


Eloqua is a very good small business CRM tool that, like other products in its class, suffers from a steep learning curve.

However, once you’ve invested your time and energy into learning how to use it well Eloqua can be an incredibly powerful piece of software.

11. Nimble CRM

Nimble is a cloud-based, customer relationship management (CRM) tool designed specifically for small businesses.

This CRM provides efficient help desk ticketing and chat capabilities and can integrate with

  • Gmail,
  • Salesforce,
  • Facebook Messenger,
  • Zendesk,
  • Quickbooks Online and other products to eliminate redundant data entry.

It also features customizations automation rules to automatically assign tickets based on responses from customers—automating your help desk can save your business time and money.

They help you manage customer information from social media in a single tool, providing a central repository for all of your customer data.

With Nimble’s email marketing platform, you can also send personalized targeted messages to relevant leads as they move through the buying cycle.


Nimble is a cloud-based CRM software.

This means your data is synchronized across all devices and updates are made instantly, so you can keep track of what’s happening in real-time.

It also means that you can use Nimble even when you’re not connected to an internet connection.

It’s mobile-friendly, which makes it accessible anywhere, anytime.


As with any popular software program, Nimble CRM has its disadvantages.

It can be somewhat difficult to learn if you don’t have a background in CRM and that, compared to some other CRMs on the market, it may be more expensive.

For those who want a one-stop shop when it comes to their business management software needs, however, there is no better choice than Nimble.

With all business information combined into one tool, small businesses can spend less time switching between various programs and more time focusing on running their companies.

12. Teamwave CRM

If you’re looking for a simple solution to manage contacts, activities, and deals in one place, Teamwave can offer you a range of modules that are sure to meet your needs.

Currently available as a free cloud service, Teamwave integrates with all major email providers, such as Gmail and Outlook.

In addition to marketing automation functionality and social media monitoring,

It comes with project management tools like Gantt charts and task boards.


Teamwave is an intuitive and easy-to-use cloud-based business solution

They take care of your entire sales pipeline from lead generation to project management, billing, and customer support.

However, what makes Teamwave stand out from other CRMs is its strategic alignment with Gmail.

Having been designed by a leading team of Salesforce experts, Teamwave integrates seamlessly with Gmail allowing you to get in touch with your prospects via email in real-time.


Teamwave is a great CRM tool, but it’s not without its disadvantages.

For starters, it’s pretty expensive—the software alone costs $15 per month, and you have to pay additional fees for some add-ons.

Teamwave is also heavy on features; while that might be good news if you’re a big business with lots of customers and employees;

It can get overwhelming fast if you only have one or two people working in your company.

13. Copper CRM

Copper is a google CRM platform that’s ideal for small businesses.

It doesn’t have quite as many features as some of its larger competitors, but it does make up for it with a sleek interface and top-notch customer service.

Copper also integrates nicely with several other services (including MailChimp and Gmail)

Making it easier to track emails or even send out automated reminders on birthdays and anniversaries.


Copper has a lot of impressive features, and a few that stand out:

  • its simple user interface,
  • its easy setup and configure, and
  • the fact that it’s free.

But it also integrates with Google Apps, which is great if you’re looking to implement an affordable cloud-based CRM.

And you can synchronize with other applications like Basecamp and GitHub.


  • Your data will always be stored in a cloud-based and run by a third party (Salesforce)
  • It can take some time to transfer contact information from an old system over to Copper

Especially if your old solution didn’t use a web-accessible database.

Final Thought

When you’re trying to decide the best google CRM for small business, one thing to look at is price.

Although it’s a good idea to do some research on the top google CRM options;

You should also consider how much they cost and how easy they are to use.

There are many CRM that you can integrate with google and the best google crm for small business can be difficult to choose.

The bottom line is, it depends on your business and marketing plan. Whatever you choose, make sure it’s easy to use and fits into your budget.

  • Look at the small details as well; good customer service is a big help.
  • Look for a company that has been around for a while and can give you references or case studies of businesses just like yours.
  • And don’t forget to talk about the sales representatives;

Some people prefer face-to-face communication over email or phone calls

Because it gives them an idea of who they’re working with – even if it is only a representative from the company.

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